Matthew Merkel is an award-winning, veteran Creative Director with 30+ years of experience leading brand transformation, integrated campaigns, and cross-disciplinary creative teams. Known for blending big-picture strategic thinking with hands-on execution across digital, print, video, and experiential platforms, he is adept at positioning brands for growth, guiding C-suite vision, and delivering business results through compelling visual storytelling.  

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In his role as Creative Director for the Vander Weele Group, Matt executes national marketing campaigns, and creates, manages, and deploys content addressing oversight of federally-funded government programs across multiple platforms. He collaborates with corporate leaders, sales, and subject matter experts to develop messaging that resonates with the firm's target audiences. He leads the development of messaging platforms and campaign strategies, and assists in building new account proposals, pitches and presentations.

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In his career Matt has worked for dozens of clients in the government services, finance, legal, commercial real estate, B2B, B2C, hospitality, tourism, entertainment, wellness, and consumer lifestyle sectors. Notable clients include CNL Financial Group, Parkway Inc., Hilton Hotels & Resorts, Sheraton, Universal Studios, Planet Hollywood, AriZona Beverages, the cities of Charlotte, North Carolina, Tampa and Kissimmee, Florida, and Orange County, Florida.